Paid Advertising
Capture the demand that is already searching
Keyword and ad planning, clean campaign structure, conversion tracking and a report that separates spend from results.
Google Ads rewards structure and discipline: tight keyword groups, relevant landing pages, correct conversion tracking and someone checking the search terms report every week.
Set up to be measured
Before launch we make sure conversions actually fire — calls, forms, purchases — so optimisation decisions are based on real outcomes.
Wasted spend removed
Negative keyword lists, bid adjustments and ad-group restructuring are ongoing, not one-time work.
What's included
Keyword & ad planning
Search volume, intent and competition mapped to campaign structure.
Campaign build
Search, display, shopping, Performance Max and YouTube as the goal requires.
Conversion tracking
Calls, forms and purchases tracked through Google Ads and GA4.
Landing page guidance
Recommendations — and builds where needed — to lift conversion rate.
Weekly optimisation
Search terms, negatives, bids and ad copy reviewed every week.
Transparent reporting
Spend, clicks, CPC, conversions, CPA and ROI, monthly.
How the engagement runs
- 1
Keyword & ad plan
Research, grouping and ad copy written for each group.
- 2
Campaign setup
Account structure, budgets and targeting configured.
- 3
Tracking
Conversion actions and GA4 linkage verified before launch.
- 4
Approval
Budget, keywords and copy approved by you.
- 5
Launch
Campaigns go live with a controlled ramp-up.
- 6
Optimisation
Weekly search-term review, negatives and bid management.
- 7
Reporting
Search, display and video performance reported monthly.
Let’s talk
Ready to grow your business online?
Search, display, shopping and YouTube campaigns with proper conversion tracking and weekly optimisation.
- Reply within one working day
- No obligation, no pressure
- Fixed price before we start